01
Proper Prep
Know your audience before you walk in the room.
Most presentations do not persuade. Yours will.
TPG Persuasive Storytelling trains commercial teams to build and deliver stories that move people from information to action.
22x
more memorable
17
countries
4.8/5
rating
$1M+
incremental sales
THE PROBLEM
Most presentations report data. Very few tell a story.
Your buyers sit through dozens of presentations a year. Most sound the same. Data without a story does not move people. It just fills a slide.
The teams that win the room are the ones who understand how to build a story that connects insight to action. That is what we teach.
THE METHODOLOGY
Five frameworks. One complete story.
02
Structured Story
A story with a hook, a problem, a big idea, and a clear ask.
03
Story Arcs
Two proven narrative structures that move people to act.
04
Compelling Content
Slides that serve the story, not distract from it.
05
Dynamic Delivery
Voice and body language that close the room.
THE PROGRAMS
Choose your format. All programs deliver the same result.
Flagship Training
Built for commercial teams. Three 4-hour modules. Live or virtual.
Open Sessions
Full-day live program. All five frameworks in one day.
Masterclass and Executive Presentation Skills
Coming soon. Email to get notified.
RESULTS
Teams that present better close more.
“The TPG storytelling training reshaped how our commercial team builds and presents recommendations. Win rates went up the same quarter.”
VP Sales · Global CPG · Increased win rate after TPG storytelling training
“We finally have a shared language for how we tell our story. Our customer meetings are more focused and our follow-up is faster.”
Commercial Director · Beverage · Shortened sales cycle after TPG storytelling training
“Practical, immediately useful, and rare in its honesty. Our team uses the frameworks every week.”
Head of Customer Strategy · Retail · Adopted TPG framework across the team
THE TEAM
Built by practitioners. Delivered by experts.
Todd Bradley
Todd Bradley was instrumental in creating the TPG Persuasive Storytelling methodology. He has trained commercial teams across 17 countries and co-created Deckspert, the AI platform that extends the training.
Jon Halpern
Jon Halpern is the co-delivery partner. He brings the same methodology and the same standard to every session.
OPEN SESSIONS
Want to experience it in a day?
One full day. All five frameworks. Real presentations worked on in the room.
See upcoming sessionsReady to get more yeses, more often?
No pitch. Just a 30-minute conversation about your team and what they need.
Book a 30-minute discovery call